Consumer research to redevelop proposition for School Fee Plan
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
Wed dsign & Build
New broker website for Bluefin Group
Bluefin was one of the UK’s leading insurance brokers, now acquired by MMC and part of Jelf. Bluefin's goal at the time was to revamp their digital presence and drive online performance.
High performance outcome
The design featured a bold on-site search to simplify access to an extensive portfolio of products. The site was built on the Python Django framework. Marketing optimisation achieved a 28% uplift in conversion and a reduced organic CPL of 13%.
Results summary
The website generated strong results. 28% year-on-year increase in key conversion rates. 13% year-on-year decrease in organic CPL. 35% year-on-year increase in Google 1st page rankings. 11% year-on-year increase in relevant keyword rankings.
Online RFP journey & portal design
This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.
New group identity for leading insurer Cardif Pinnacle
New corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas