Consumer research to redevelop proposition for School Fee Plan
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
Service Design
Online service design innovation for Hitachi Europe
Hitachi Europe wanted to test a new online service connecting patients with physiotherapists. In just 6 weeks we'd built and gone to market with Physiyou.
Client ambition
Hitachi envisioned an ‘open-table’ for the healthcare industry. A strategic focus was to increase patient access to trusted healthcare practitioners in their local area. The initial service concept was to create a 'find-a-physio' aggregator platform.
Ensuring a clear focus
Key questions for the market test were 'Would patients repeat book through the platform? Would physiotherapists pay for the service?'. The MVP (Minimum Viable Product) was called Physiyou. Delivery was rapid; three 2-week sprints.
Successful market test
London was chosen as the test region. Patients could do postcode searches, read profiles and book appointment slots. For the MVP, physios were recruited manually by the Hitachi team although the phase 2 plan was for online registration.
Online RFP journey & portal design
This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.
New group identity for leading insurer Cardif Pinnacle
New corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas