Consumer research to redevelop proposition for School Fee Plan
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
The Shard owners needed to put their new building on the digital map and drive occupancy targets. We were invited to develop the website based on our previous work for Bluewater.
The web project was part of a place making strategy setting out the vision and benefits of the Shard's “vertical city” and the surrounding London Bridge Quarter. The website had to promote the innovative use of space and drive interest in the apartments, hotel, restaurants, bars, and offices.
The web investment drove strong results: 64% Increase in organic visibility since the site launched. #1 Position for double (1528) the number of keywords. 63% Increase in organic mobile traffic. 36% Increase in overall organic sessions.
School Fee Plan is a funding service for private school fees. We undertook research with parents to better understand customer need and evolve the service proposition.
This is RFPs made better. Award-winning investment consultancy firm, bfinance, asked us to take stock of user testing insights and design a best-in-class online RFP service.
New corporate identity for Cardif Pinnacle - now Pinnacle Pet Group as a result of a new ownership structure with JAB Holdings and BNP Paribas