In Pancentric's latest analysis for insurance benchmarking service DigitalBar, we headline how Hastings Direct is leading the way on usability.
It's clear Hastings Direct has invested significantly in its quote & buy experience, scoring high across all of Pancentric's DigitalBar usability assessment categories.
Other car insurer brands are doing good things too, but Hastings leads the pack, on a par with the UK aggregators. Here's our round-up of what good looks like, Hastings style.
Refined, cohesive branding, a good balance between information density and negative space.
onsistent conventions, clear titles, pacey, simple presentation of options, chunky buttons, slick use of data to reduce effort.
Hastings was the only insurer in our spot-check review to do this.
Users can quickly confirm assumptions (informed by 3rd party data) rather than answer more questions.
Natural, simple language, helpful touches and nudges
Distinctly
labelled, easy at-a-glance comparison of features.
Chat, phone, FAQs available throughout the quote & buy journey.
Building on recent award success and stand-out work in the specialty insurance space, Pancentric's Go-Insur policy admin solution has launched a brand building campaign in the City of London.
Pancentric is expanding its partner programme for the HUB Intranet solution, with strategic options to co-sell and white label as well as incentivised referrals.
Our Go-Insur PAS team wins Tech Partner of the Year at the Insurance Times Tech & Innovation Awards 2024.