Sitecore: An essential tool for digital marketers

Digital marketers also have to consider brand consistency. Sitecore research has demonstrated that “80% of consumers say consistent shopping experiences drive brand favourability.” For that reason, creating a unique personalised experience that is consistent with your brand is one of the more difficult challenges that marketers face in 2018.

Sitecore supports these challenges in one comprehensive platform; helping businesses to deliver compelling online experiences, make informed strategic investments, evaluate the success of ROI and ultimately predict customer's behaviour.

Why Sitecore?

The Sitecore Experience Platform allows you to control all your digital activities from one platform. From the design and development of your website, to the collecting of relevant data in order to personalise the customer’s experience.

The key benefits:

Personalisation

Personalisation is now integral to digital marketing, given that 86% of customers view personalisation as important to making a purchase. Creating relevant, valuable content that customers will engage with is essential to stand out from the competition. By learning about your customer in real time, you can create and personalise their experience across multiple digital channels and platforms.

Content Optimisation

Your content planning and creation is an ongoing process that constantly needs to be monitored. By learning from your customer’s behaviour and how they interact with your brand online, you can adjust and optimise your content. Using the Sitecore platform, you can ensure you stay on top of keyword research and your customer needs.

Testing, Tracking & Analytics

Create, test and refine! Constantly testing new campaigns and content is essential to ensure you continue to deliver relevant and engaging content. Sitecore analytics consider both the quantitative and qualitative data, which allow you to gain an understanding of the most significant interactions your customer makes with your service. In turn, marketers can make informed strategic decisions about future campaigns and activities.

Automation

With marketing automation tools you can nurture prospects further down the purchase funnel, from initial awareness right through to advocacy. Based on previous interactions and experiences, you can create a meaningful relationship with your customers.

The Sitecore platform is constantly collecting data about your customers, all of which can be highly useful if applied correctly. The marketing automation technology allows you to build specific scenarios around your customers and and create highly personalised interactions with them or prospective customers based on the data., delivering the right message, on the right channel, at the right time.

Single View of the Customer

From awareness to advocacy, you can monitor and track how your customer interacts with your brand and marketing messages. With the Sitecore platform you can map the series of interactions and experiences that your customer has with your brand. This way, you can understand what they do at each stage of their journey across all channels, platforms and devices.

Customer-Centric Marketing

All the Sitecore features that we have discussed build and support a customer-centric approach to marketing. The digital tools in the Sitecore platform help deliver personalised experiences like never before. It is worthwhile to remember that the end goal is not to maximize the technology but rather to deliver great experiences for our customers, to ensure you are always thinking ‘Customer First’ not ‘Technology first’. As a Gold Sitecore Partner, we support our clients needs in providing a more engaging and enjoyable customer experience. Our customer-centric approach combined with extensive digital expertise makes us uniquely qualified to deliver and implement the features on the Sitecore platform.