News & Insights

Our latest updates

Is your content marketing customer-centric?

11 April 2017

When it comes to content marketing, we believe an intent based approach is essential in order to be truly customer-centric. Find out how a See-Think-Do-Care framework can drive growth for your business.

Customer-centricity is worth the hassle

14 December 2016

We all know the customer comes first, but many organisations forget to factor that in when designing the user experience. Discover why the design of your customer experience is so important to your organisation, and how it can increase growth for your business.

The Three Ages of Digital

07 November 2016

Why customer desirability, business viability and technical feasibility are the core means to truly drive digital innovation within your business.

Existential threats to the insurance industry

13 September 2016

Talk of innovation and disruption in insurance is bandied around on an almost daily basis. Pancentric Digital Director, James Downes, looks at some of the most outstanding trends, and asks "is this REALLY innovative?"

Changing service experience in insurance

06 July 2016

Why websites in the insurance sector need to embrace digital transformation to change the claims process on their websites to deliver a better user experience and help increase growth.

Why experience, not content, is now king

07 June 2016

Discover why user experience and service design is now more important on your website than your content marketing strategy. SEO remains key, but delivering a better user experience on your website is now more important than driving great rankings